Impact on Pricing Decisions Faced by marketers
Impact on Pricing Decisions Faced by marketers Introduction It is aphoristic that price possesses a distinct part inside the business since only it specifically produces incomes: all other marketing mix factors experience an expense. However, how good the marketing campaign, the pricing plays the important role in the business. Whereas, pricing can create value brand value or incur a loss to a business if pricing is not covered the cost of production (Jobber, & Shipley, 2012) . Pricing strategy can possibly be of foremost important factors for the marketers of the business. Rao (1986) has claimed that from all the marketing mix, pricing strategy plays an important role in marketing decisions. Literature Review Business marketers should consider the factors that impact the product or service when using high or low pricing strategies. Some factors as marketing orientated which has the connection from the customer point of view on the product or service and some o...
